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Information is power when
correctly applied. In order to survive in this vast
changing business world, organisations need
information. You cannot make proper decisions on any
area in your organisation unless you have the right
information. |
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1. |
Keep in touch with
all relevant government changes, both nationally and
internationally that will affect your organisation,
e.g. changes in legislation, taxation, personnel,
training, charities, employment and others.
Information can become obsolete in a short space of
time, therefore, if you are not up to date with the
changes you will be out of touch. |
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2. |
Identify what
information is needed to assist each person or
department in your organisation and ensure it
reaches them. Overloading your people with too much
information could also make them ineffective. It is
not cost effective for everyone in your organisation
to have all the information. However, they ought to
know where information can be obtained in order to
perform well in their jobs. |
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3. |
a.) |
Do
you know the values, visions and business strategy
of your organisation? |
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b.) |
Do you know your organisation's
reason for being and powers in the constitution or
Memorandum and Articles of Association? |
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c.) |
Do
you study your organisation's annual reports and
audited accounts? |
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d.) |
How
many people do you know and have built relationships
with in your organisation? |
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e.) |
Do
you take part in social activities within your
organisation? |
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f.) |
Do you read
newsletters, magazines or other publicity material
that your organisation produces? |
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g.) |
Do you know how
customers, suppliers and others feel about your
organisation? |
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h.) |
Do you know the
policies, procedures and systems that makes your
organisation run smoothly? |
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i.) |
Do you keep up to
date with information about your organisation?
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j.) |
Do you know what
services or products are sold by your organisation
and the benefits to the customer? |
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If you cannot
satisfy at least three of the above ten areas, you
may be in the wrong job. |
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4. |
One key principle to the survival of
any organisation is communication. Communicating to
the people in your organisation is like water to a
thirsty man in the desert. See to it that the
communication channels in your organisation are
never partially or fully blocked. |
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5. |
Do not leave your home or
organisation without telling your family, secretary
or others where you have gone. Do not refuse to
share information that others need in order that
they may be more effective. Do not make decisions
that affect others without obtaining all the
relevant information. Let communication be one of
the high priority areas in your organisation. In one
organisation where I worked, almost every problem
related to poor communication. |
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6. |
Train your people in the following
communication skills, listening, speaking, reading
and writing. If your people are skilled in these
four major areas, they will be more effective in
their communication. Every move you make to improve
the flow of communication, the more powerful and
credible your organisation becomes. The more you are
understood, the better you are at communicating. |
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7. |
Each person spends on average four
hours of each day communicating to members of their
family, friends, colleagues and others. Work out how
much time is wasted each year when you fail to
communicate effectively. If you waste one hour a day
communicating, that amounts to 365 hours a year or
fifteen days a year. You could learn to drive, cook,
study a new language, start a course, meet new
people, go on holiday, etc., within that time. |
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8. |
Find creative ways to communicate
with your customers. If the customer is "King", then
you must communicate to them regularly. When you
communicate with your customers you are sending
positive messages, such as: "We care about you. You
are a part of our organisation and we appreciate
you. You are very important to us and you deserve
the best. We are here to serve you." |
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9. |
If you wish to join the great
communicators of all time adhere to the following:
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a.) |
Let
your words and sentences be brief and easy to
understand. |
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b.) |
Listen to others when they talk to you. |
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c.) |
Do
not make too many points during your presentation. |
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d.) |
Study three of the most
influential communicators and their strategies. |
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e.) |
Develop your own style. |
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f.) |
Practice making your presentation to children and
make sure they understand. |
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g.) |
Develop a positive attitude, behaviour and
personality. |
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h.) |
Develop a genuine love for people. |
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i.) |
Set
aside at least twenty minutes every day to increase
your relevant knowledge. |
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j.) |
Use
stories, visual aids, pictures and other forms of
communication to stimulate your audience to remember
what you have communicated. |
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k.) |
Put
your thoughts down on paper. |
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l.) |
Do
not beat around the bush, get straight to the point. |
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m.) |
Always be prepared to communicate effectively. |
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